Zo Was Utrecht, a fantastic source for old images of Utrecht, recently Tweeted this old advertising poster that dates back to 1897. It’s for the Utrechtsche Levensverzekeringsmaatschappij (Utrecht Life Insurance Company/Society), which was housed at the time in the Maliehuis located at Maliesingel 28.
The original Maliehuis (huis=house) was built in 1637 and was used by the administrator of the Maliebaan. The Maliebaan, a long, tree-lined avenue, was originally used to play the game known as malie, which was somewhat like croquet or what eventually became golf. People could rent the game equipment from the administrator at the Maliehuis. This went on through the 18th century.
Then, in the 19th century, the building was significantly enlarged and turned into a house. Eventually it then became office space, for businesses such as the aforementioned life insurance company, and nowadays, I think it’s used as an exhibition space.
It’s a nice house from the outside, with clean, simple, classical lines. There’s also a tile depiction of the house, showing the canal that runs in front of it. That section of the canal is called the Maliesingel, but it is also part of the canal that rings the old city center. The Maliehuis is just outside the binnenstad (city center). My photos are a few years old, and I think the outside has been cleaned up since then. Still, you’ll see just how much the building still looks as it did in the illustration from the late 1800s. To the right is the Maliebaan, where the game was originally played. In the 1600s, it was a student area where they played malie and generally hung out together. It’s since changed to an important and wealthy area. 
A Flamingo in Utrecht 