I regret not living closer to Den Haag where my friends run the American Baking Company. Their desserts are delicious! I got to enjoy some of them this past Saturday when I went to help them out with a project. They kindly sent me home with some freshly made cinnamon buns, a mini cupcake, and some Hello Dolly bars. Every bite was fantastic! I saw some of their other treats on offer at the Coffee Company in Den Haag and I regret not buying some red velvet cake and cheesecake to bring home with me!
So, if you’re in Den Haag or in Amsterdam on Sunday afternoons near the Sunday market, go look for American Baking Company. You won’t regret it!
A Flamingo in Utrecht 
I love the colours on the first batch of cupcakes but that second batch of what looks like a Moorish sort of pastry (in my head it’s Moorish!) looks delicious! I’ve never been to the American Baking Company, you’ve made me curious now! I will make sure to stop by when I go to A’dam or DH next time!
The second batch of treats are actually called Hello Dollys. They’ve got a cookie-ish crust, coconut, chocolate, and nuts. Delicious! ABC doesn’t have an official store, but they do sell their goods through the Coffee Company in Den Haag and they usually have a stall at the Sunday market in A’dam. They’re on Facebook, too, and usually post about where they’ll be for special markets.
Good to know, thanks!!
Feeling warm, and hungry, just looking at these!
Yum!
Yumm! Makes me hungry and I just finished breakfast 1 hour ago.
I’m craving some of their cinnamon buns for my breakfast this morning. *sigh*
Great photos. They both look delicious.
Thanks! I was too busy scarfing down the cinnamon rolls to remember to take a photo! And then there’s the cheesecake, lemon bars, red velvet cake, carrot cake … 🙂
Yumm, looks delicious! Cupcakes are all the rage over here now as well, so I bet they do really well selling such lovely ones.
They tend to sell out of all of their baked goods fairly early at the markets. They’ve got all sorts of treats now, along with the cupcakes they started with. It all looks beautiful and tastes even better!
Funny how Alydes Ver says the scond batch looks “Moorish”. Not a word we’d use, more “Middle Eastern” I think. But yes they do look like the pastries you’d find in Turkish or Moroccan bakeries 🙂
Looks lovely! But where is this sunday market? Is it the one at the Nieuwmarkt?
I think they’ve done a couple and the names escape me since I don’t live there, but according to thedewaddict, they’re at the Puurmarkt pretty often. Is that the same as the Sunday Market at Cultuurpark West? Because they go there, too. You can find out where they’ll be through their Facebook page: https://www.facebook.com/AmericanBakingCompany
We’ve made a few trips to the Puurmarkt on Sundays here in Amsterdam just to buy a few treats from these guys. They’re always delicious!
Lucky you! I wish they’d do some markets here in Utrecht. 😉 Say hi for me the next time you go!
Such a colourful post!
Thanks for sharing 🙂
Pictures with the cupcakes is cool
Such elegant cupcakes, with ‘pearls’ on them, too. And I’m curious, why are those bars called Hello Dolly?
They really do a wonderful job decorating. As for the name, I honestly have no idea why they’re called that!
They look great. I’m getting hungry just looking at the screen.
Pretty and tasty! They really do bring out the sugar cravings!