Utrecht recently won the Dutch award for innovative city marketing thanks to the Utrecht Hospitality (Gastvrij Utrecht) project initiated by Toerisme Utrecht. They won for their “significant contribution to the social and economic vitality of the city.”
The emphasis on drawing tourists to the city has manifest itself in not one but two shops selling souvenirs. There’s the “big” one right on the Oudegracht, just around the corner from the Domtoren (and right next to a “coffee shop”), where you can find all sorts of specifically Utrecht and generally Dutch souvenirs to take home with you. (It’s the shop on the right)
This post brought to you with gentle, tongue-in-cheek snark.