As I mentioned in my last post, Utrecht’s former red-light street — Hardebollenstraat — is now the place to find lots of local and indie shops selling clothing, designs pieces, and much more. The large windows that were de rigeur for the previous tenants have remained in some cases and been redesigned in others. Each shop is putting their own stamp on the street.
Utca’s Finest is one of the new shops that has found a home in this revamped street. It has been around for a few years now, first as a webshop primarily and then in other locations and pop-ups around town. They are known for their various types of clothing that all promote Utrecht in a cool, urban, graphic style. Think hip hop, skateboarding, and tattoos.
Utca’s Finest is voor Utrecht, uit Utrecht (for Utrecht, from Utrecht). Utca is another way of saying Utrecht, sort of a street version, in the way that Utreg is a dialect version. But don’t take my word for it. I may be too old and too allochtoon. What I do know is that I love their style and plan on getting some of their shirts when I can make up my mind which to get first. U’tje Tattoo, Utca 030 (030 is the Utrecht area code), or the Utca Crest. And then there’s the scarf that is sadly out of stock! Plus there’s all the cool stuff in the brick-and-mortar store on Hardebollenstraat. Choices!
It’s located across the street from the mural I posted about yesterday. In fact, you can see the mural reflected in one of the Utca’s Finest windows. So if you want a special Utrecht gift or just want to wear your Utrecht pride on your shirt/hat/sweater, stop by Utca’s Finest. And if you can’t make up your mind what to get someone, they also have gift certificates so your recipient can be the one to struggle making a choice!