There’s an Aap for That

Clean Marketing
Walking down Biltstraat this afternoon, G was the first to notice this promo for the upcoming release of The Rise of the Planet of the Apes. If you look closely, you’ll see the head of an ape with the film title beneath it. They seem to have done a bit of reverse stenciling, by powercleaning the sidewalk to create the image and text, rather than dirtying it with paint or chalk. I’ve always kind of liked this form of graffiti.

The advert reminded us of a bit of standup that Australian comedian Kitty Flanagan did about The Planet of the Apes and the difficulty in subtitling or dubbing the film in French. The French don’t seem to distinguish linguistically between monkeys and apes, which makes one of the scenes in the film hard to translate. The line in the film goes something like, “I’m not a monkey. I’m an ape!” But in French, they use the word singe for both, so you end up with, “I’m not a singe! I’m a singe!” Well, except it would be all in French. (Trust me, I tried to find the video online of Flanagan doing this bit of standup, but I had no luck.)

It turns out, the Dutch are no better. Ape and monkey are both aap in Dutch. It’s a good thing the Dutch don’t dub foreign-language films. I’m dying to see the subtitles for that scene, though. “Ik ben geen aap. Ik ben een aap!” Talk about lost in translation!

Bus Stop Art

Tableau [Day 243/365]

“You’re travelling through another dimension. A dimension, not only of sign and sound, but of mind. A journey into a wondrous land whose boundaries are that of imagination. Next stop, The Twilight Zone.” – Rod Serling

That intro used for one of the seasons of The Twilight Zone seems appropriate for this unusual scene facing anyone going through the center of Utrecht today. Thanks to Kerryanne, I was made aware of this bus stop on the journey to wonder or madness and knew I had to head over and see for myself.
Mind Trip

There are some amusing details throughout, including the uneven dresser, the bottles of beer, and the pictures of the Dutch national football team. You may find yourself thinking of classic student dorm rooms, and if you look more closely to the advert on the side of the bus stop, you’ll start to get the idea that this is just some elaborate advertising on the part of Rabobank, trying to get new students arriving in town to open accounts with them. Still, as far as advertising goes, it’s certainly entertaining and eye-catching.