In case you haven’t seen enough yellow this past week in Utrecht, Toerisme Utrecht did a bit of guerilla marketing in the early hours of this morning, putting out yellow sunglasses along a large stretch of the Oudegracht. (As an aside, I’m writing this with the sound of helicopters roaring overhead. As the race is about to start in about half an hour, I guess it’s a mix of film crews and police overhead.) Anyway, the sunglasses are free to take and they’re promoting upcoming summer events in the city in Dutch on one side of the attached tag, and in English, on the other side, it’s targeting people visiting for the Tour de France today, encouraging them to visit local museums and shops while they’re here.
I knew they were doing this, having received the advance press release, but wasn’t sure I’d end up getting to see it all. However, I woke up early enough this morning and while scrolling through Twitter, I saw a picture and thought, why not! I hopped out of bed (sort of), quickly got ready, and was out the door before I could change my mind. (It’s still warm and humid and it started to rain lightly just as I left the house.)
Actually getting to the canal wasn’t so easy. The race is going through the heart of the city center today (as a display bit, rather than real racing), so lots of the streets are cordoned off to create safe lanes solely for the cyclists. I felt like a rat in a maze quite a few times trying to get around! Eventually, though, I found my way to the appropriate part of the Oudegracht and voilà! Sunglasses everywhere! They were on the ground around a lamp post. They were on the wall of the old post office. They were on bicycles. They were on bollards. They were on shop fronts. They were everywhere!
So, the point is, there’s plenty to see and do in Utrecht, even when the race has gone. Go see the museums, go listen to the weekly Domtoren concerts. Go support local businesses. Go to Vino Veritas, but not today or tomorrow, as we’re closed after a long, hot, busy week. Go on foot or by bike. Just go!
In about an hour, at 12:30, there will be a special cycling/France-themed Domtoren concert. With the Tour de France ready to start tomorrow, the theme is obvious. Carillonneur, Malgosia Fiebig, will be performing a fantastic set list that includes Tom Waits, Queen, and Kraftwerk. You can find the full set list here. As always, you’ve got to love it when a bell tower dating back to 1382, and a carillon dating to the 17th century, performs modern music. Kraftwerk! On a carillon! Brilliant!
I hope all of the visitors who have begun to arrive take notice and enjoy the concert. That moment when you’re wandering through the city and realize what you’re hearing is bound to put a smile on your face.
The Domplein and other squares throughout the city are set up with large screens for viewing the events this week, and of course, there are lots of decorations, including the tree trunks wrapped in Tour de France jersey-themed colors. The white with red polka dots is kind of funny, since it’s for the King of the Mountain and, well, this is a very flat country. There is that one slight hill over by Park Lepelenburg where they had the team presentations last night …
I wonder if the Domtoren made of bicycle parts is on display anywhere. I saw it this past December and thought it was brilliant.