In case you haven’t seen enough yellow this past week in Utrecht, Toerisme Utrecht did a bit of guerilla marketing in the early hours of this morning, putting out yellow sunglasses along a large stretch of the Oudegracht. (As an aside, I’m writing this with the sound of helicopters roaring overhead. As the race is about to start in about half an hour, I guess it’s a mix of film crews and police overhead.) Anyway, the sunglasses are free to take and they’re promoting upcoming summer events in the city in Dutch on one side of the attached tag, and in English, on the other side, it’s targeting people visiting for the Tour de France today, encouraging them to visit local museums and shops while they’re here.
I knew they were doing this, having received the advance press release, but wasn’t sure I’d end up getting to see it all. However, I woke up early enough this morning and while scrolling through Twitter, I saw a picture and thought, why not! I hopped out of bed (sort of), quickly got ready, and was out the door before I could change my mind. (It’s still warm and humid and it started to rain lightly just as I left the house.)
Actually getting to the canal wasn’t so easy. The race is going through the heart of the city center today (as a display bit, rather than real racing), so lots of the streets are cordoned off to create safe lanes solely for the cyclists. I felt like a rat in a maze quite a few times trying to get around! Eventually, though, I found my way to the appropriate part of the Oudegracht and voilà! Sunglasses everywhere! They were on the ground around a lamp post. They were on the wall of the old post office. They were on bicycles. They were on bollards. They were on shop fronts. They were everywhere!
So, the point is, there’s plenty to see and do in Utrecht, even when the race has gone. Go see the museums, go listen to the weekly Domtoren concerts. Go support local businesses. Go to Vino Veritas, but not today or tomorrow, as we’re closed after a long, hot, busy week. Go on foot or by bike. Just go!