Taking it too far?

Too far?
Perhaps it’s just as well that there’s now less than a month to go before the Grand Depart of the Tour de France here in Utrecht. Bicycles are obviously a common sight, but the amount of yellow popping up is definitely increasing, as is the amount of — at times — cheesy promotional stuff. Take this flag hanging outside the entrance for the Domtoren tours. Throw in some yellow, a bicycle, and a random apostrophe, and suddenly anything can be related to the Tour de France. Zut alors!